The Green Boys team contacted me for help building their refreshed club identity ahead of the 2026 season. They felt their old logo was too outdated and it was time for a change. They also took this oppurtunity to expand the brand out further than just the logo, they wanted a full identity refresh, with an expanded logo suite, typography, colour palette, brand assets, templates and a brand guidelines document.
Starting with the main badge design, we worked through loads of different concepts until we landed on a simple yet bold GB77 monogram for the main badge, replacing the previous pictogram design that felt generic and unconnected to the club's identity. It was important to to stay authentic and link to the original badge so we surrounded the monogram with the same semi-circles containing the team name, modernised with rounded corners and more balanced alignment.
We then expanded the branding out to into a wider identity with alternate logo marks, colour palette, patterns and typography system. To put the new identity to the test, we created templates for brand applications like social media posts and brochures.
