The essential starting point for a brand. The logo. I will create you a bespoke primary logo , a few alternate logos and a brand style sheet to help you utilise your logo.
After discussing your project, finding out about all your objectives, target audience, the story behind your brand and your creative vision for the project. I will start my own research, looking into similar design styles and your brand’s field. My research will then be presented to you for approval of the creative direction.
Then I’ll start the design process, I will work through many logo concepts until I find something that works for the brand’s vision. The best of these concepts will be presented with explanations of the thought process behind each idea. One of these will be chosen and then we will work to refine the design down until we are both happy with the end result.
A logo is only the first part of building a brand. If you want to utilise your brand in situations other than just a profile picture or on a t-shirt, you will need a visual identity.
To ensure your brand can be used in any visual situation, I will design a full logo suite, colour palettes, custom typography systems, brand patterns and any other branding assets you may require.
To house all this information, I will put together a handy brand guidelines document: covering all your branding specifications, showcasing your brand in action and how to use it in different scenarios.
Showcase your brand on the internet with a custom website design tailored to your brand's visual identity.
I’ll discover the best way to communicate your brand’s message to potential clients/customers and use that to create a content strategy guide for your website, outlining the content of each page and the flow of the site.
Using your brand’s visual Identity and the content strategy guide, I will design and develop a bespoke, modern website that successfully delivers and showcases your brand’s goals.
In addition to your new visual identity (or separate if you already have an identity I can use), I also offer a wider range of more specific design services.
